Customer Stories | Brighton Place Pier

About Brighton Palace Pier

Looking to brighten your day? Brighton Palace Pier is one of the UK’s most iconic seaside attractions, stretching 1,722 feet along the vibrant Brighton and Hove coastline. A much-loved landmark, the pier offers a classic British seaside experience, combining spectacular coastal views with entertainment for visitors of all ages.

From thrilling fairground rides and traditional arcade games to restaurants, food stalls and deckchairs overlooking the sea, there’s something for everyone to enjoy. Blending historic charm with modern-day attractions, Brighton Palace Pier remains a must-visit destination for locals and tourists alike, capturing the spirit of Brighton’s lively seafront.

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The challenge

For over eight years, Focus Group has managed Brighton Palace Pier’s mobile account, supporting the business as it has grown in both workforce and visitor numbers. With more staff on hand to deliver the pier’s many attractions and an ever-increasing number of visitors enjoying the experience, reliable mobile connectivity has become essential to keeping day-to-day operations running smoothly.

As the business has evolved, so too have its communication needs. Maintaining consistent connectivity between staff is vital, making poor signal and communication disruptions challenges that need to be avoided wherever possible. Working closely with Brighton Palace Pier, Focus Group continues to manage and support its mobile services, delivering tailored solutions that meet the demands of a busy, high-footfall leisure destination and help keep staff connected when it matters most.

The solution

Through competitive pricing, proactive account management and ongoing support, we continue to help Brighton Palace Pier meet its mobile communication needs, keeping staff connected and supporting the smooth running of day-to-day operations.

Our longstanding partnership, built on trust and a clear understanding of the Pier’s needs, continues to evolve. As we look ahead, we’re exploring opportunities to support the business further, including potential upgrades to its landline and IT services, helping Brighton Palace Pier make the most of its wider communications and technology infrastructure.

The results

If you’ve ever visited Brighton, you’ll know that mobile connectivity along the seafront can be challenging. With a busy, exposed coastal location to consider, choosing the right network was essential to keeping Brighton Palace Pier’s staff connected. Drawing on our local knowledge and understanding of the area, we recommended O2 as the best fit for the Pier’s mobile requirements.

Since 2016, we’ve managed Brighton Palace Pier’s mobile services on the O2 network, providing tailored tariffs at competitive rates to suit the business’s changing needs. Through expert account management, efficient processing and a proactive approach to ongoing support, we’ve helped ensure the Pier benefits from a mobile solution that delivers value for money and supports its day-to-day operations.

“Focus Group has supported our mobile services since 2016, providing competitive pricing, tailored solutions and reliable, proactive account management. Their ongoing support and understanding of our needs have made them a valued long-term partner.”

Comms Manager . Brighton Palace Pier

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