Converged infrastructure solution at the forefront of England’s club rugby

1.8km

Resilient microwave links

3

Weeks (Rapid installation)

20,600

Expanded stadium capacity

About Sandy Park Stadium & Conference Centre

As Exeter's award-winning Conference, Banqueting and Events Centre, Sandy Park can host everything from large exhibition events to small meetings, all within easy reach of Exeter and beyond.

With an excellent in-house planning and operational team, Sandy Park shapes successful events for all of their clients, ensuring its spaces are tailored to every individual need.

On top of all that, Sandy Park also prides itself on being the home to the Gallagher Premiership Rugby team, the Exeter Chiefs.

The challenge

Sandy Park required a single IT and communications solution to satisfy the operational needs of both its rugby and conferencing staff, as well as those of its visitors.

The stadium and conference centre required a wide-ranging solution to meet its voice, data, internet, CCTV, disaster recovery, metered Wi-Fi access, audio-visual entertainment and media accessibility needs. Doing this would be no easy feat, as it meant integrating an intricate range of technologies and equipment from a variety of manufacturers, underpinned by a stable and well-managed cable infrastructure. Furthermore, Sandy Park was built on an isolated green-field site, making provision of ample voice, data and internet connectivity at a reasonable price very problematic.

Sandy Park could not open for business without its communications solution being in place for both health and safety reasons and for the stadium to receive the endorsement of the public and media to make the opening a complete success.

Access to the unfinished site was not available until late August, so everyone involved had less than three weeks to complete and test the whole installation. It wouldn't be an easy challenge to tackle, but our team were eager and optimistic to score that sweet touchdown.

The solution

Sandy Park wanted a complete communications solution from just one provider that would take total responsibility for all its deployment support and future expansion.

Not only did we meet those requirements, but we went above and beyond delivering a cost-effective and efficient solution that has supported the attraction of thousands of customers to the conference facilities, and ensured Sandy Park is at the forefront of England’s club rugby stadiums.

Since then, Sandy Park has undergone a £24 million redevelopment to increase its capacity from 10,744 to 20,600. These plans included three state-of-the-art grandstands, a 1,000-seater auditorium, and extra conference and banqueting facilities.

We continue to be at the heart of these redevelopment plans to ensure their communications infrastructure matches the ambitious needs of this ever-evolving business.

The results

Focus Group worked closely with Sandy Park throughout the project, with dedicated project management that adapted to the changing demands of the stadium’s construction. We delivered a complete communications infrastructure, including high-density CAT5 cabling, fibre backbones and network outlets to support PCs, CCTV, TVs, Wi-Fi, telephony and specialist equipment.

A Cisco LAN provides secure, reliable connectivity for voice, data and internet services, including CCTV feeds to the stadium’s matchday control centre. Resilient point-to-point microwave links connect Sandy Park with our data centre and a backup site over a 1.8km distance, carrying essential communications traffic. The stadium’s hosted telephony solution provides the features staff need, supported by pooled ISDN lines to manage high call volumes on matchdays.

We also installed DECT wireless handsets, allowing conference centre staff to move freely around the building while remaining contactable. An automated attendant gives callers information about upcoming matches, ticket sales and travel, while directing enquiries to the relevant staff. Public Wi-Fi completes the solution, providing conference delegates and visiting media with internet access while creating an additional revenue opportunity for Sandy Park.

“One of our main concerns in choosing Sandy Park as our new site was its inaccessibility in terms of communications. The team quickly allayed any fears we had by providing a single solution that was not only efficient and cost-effective but was able to cope with the stadium and conference centre’s differing needs. In addition, we could not give them very much time to work in but the team delivered the job on time in a flexible and professional manner that we still benefit from today with regular contact from our account manager.”

Keiron Northcott . Deputy Chief Executive

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